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SEO Tip Video: What Are Backlinks and How Do They Work?



This video is by Neil Patel. We’ve embedded it for our readers because of the valuable digital marketing information shared in the video. You can watch more SEO and marketing tip videos by Neil Patel here.

What this video covers

Neil Patel states that this video covers backlinks,seo,google rankings,link building,search engine optimization,online marketing,internet marketing,digital marketing,ecommerce marketing,how to create backlinks,SEO tips,neil patel,backlink checker,building link,google seo tools,seo backlinks,seo check,seo test,website ranking,what are backlinks,what is seo,backlink builder,create backlinks,how to build backlinks,how to get backlinks. However the primary focus of this video is the topic of backlinks.

Why we shared this video

Everybody knows that people would rather watch a video than read a big, long blog post. 60% of business owners say they would rather watch a video than read text for SEO and marketing tips or advice. With the endless amount of SEO and marketing explainer content on YouTube, we decided why not hand-pick our favorites and share them with our readers?

In the end, our readers benefit from valuable SEO and marketing knowledge, and the video creator benefits from new viewers and potential subscribers. So here we are sharing this awesome SEO and marketing video by Neil Patel.

Video Description

There are over 200 factors that Google uses to rank a website. But the number one factor that Google uses is backlinks.

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Backlinks are when someone links to your website from their site. The more sites that link to you, the higher you will rank in Google.

Now all backlinks aren’t equal. Here are some of the things Google looks at when analyzing backlinks:

1. How authoritative is the site linking to you? If Huffington Post links to you it is more effective than if I, NeilPatel.com links to you. Why? Because Huffington Post is considered a well known authoritative site.

2. Authority is measured by a metric called “domain authority”. It’s from a scale of 0 to 100. The higher the number the better. You ideally want to get backlinks from sites with a domain authority that is higher than yours. You can use the tool ahrefs.com to learn what your domain authority is.

3. The more related a site is the better the link. If you are in the plumbing space, a link from Huffington Post isn’t as good as Home Depot (which is an authority site in the home repair space). Try to get links from high domain authority sites within your space.

If you want to build links the quickest way to generate them is through round up posts. Email people within your space and interview them. Include their thoughts within your blog and let them know when you publish the post that includes them. Ask them to share the post on their favorite social network and even ask if they can link back to you.

By doing this your rankings will climb in Google.

00:00 – Introduction
00:32 – Does Backlinks Affects Google Rankings?
01:14 – Look For Relevant Backlinks
01:37 – Do You Know What Is Domain Authority?
02:30 – Free Version Tool To Use
02:50 – Create Engaging Roundup Posts