This video is by Semrush. We’ve embedded it for our readers because of the valuable digital marketing information shared in the video. You can watch more SEO and marketing tip videos by Semrush here.
What this video covers
Semrush states that this video covers SEO,search engine optimization,SEO for beginners,SEO 2022. However the primary focus of this video is the topic of search engine optimization.
Everybody knows that people would rather watch a video than read a big, long blog post. 60% of business owners say they would rather watch a video than read text for SEO and marketing tips or advice. With the endless amount of SEO and marketing explainer content on YouTube, we decided why not hand-pick our favorites and share them with our readers?
In the end, our readers benefit from valuable SEO and marketing knowledge, and the video creator benefits from new viewers and potential subscribers. So here we are sharing this awesome SEO and marketing video by Semrush.
Are you an SEO beginner?
In this video, I’m going to walk you through the core pillars of every successful SEO campaign.
But the first question is:
What is SEO?
It’s an acronym for “Search Engine Optimization.”
And it’s the process of ranking web pages on the first page of Google’s organic search results.
This process of SEO has four core pillars of success:
Keywords are the foundation of every successful SEO campaign. In fact, understanding how to pick the right keywords will make or break your campaign.
I’ll show you how to pick the right keywords for your business and your unique situation in the video.
Once you’ve found keywords, you need to optimize your site’s technical performance.
In-depth keyword research training ➡️
Please don’t fear the word “technical” because it’s pretty easy once you understand what to look for. The goal of optimizing technical performance is twofold:
First, we want Google to be able to crawl and index our pages in an efficient manner.
Second, we want our site to have a tremendous User Experience (UX).
I’ll show you what to look for and how to optimize both elements in the video.
Once you’ve found keywords and optimized for UX, it’s time for the most important part:
Think of content as the lead domino for SEO success. You should invest most of your time in optimizing and creating new SEO-driven content.
Here’s the key:
You should always optimize BEFORE you create.
I’ll explain why in the video.
And last, but not least:
You can nail all previous pillars like a pro, but without backlinks, you’ll struggle. What are backlinks? They are links from other websites and Google considers them as “votes.”
In theory, the more high-quality votes your page has, the more Google will trust it.
What does a high-quality backlink look like? Watch the video to find out 🙂
1️⃣ Watch the entire video because I’m going to prove that 99.9% of people do this one SEO action completely backward.
2️⃣ Drop a comment below with “Let’s Do This!” to show me you’re excited
3️⃣ Like the video if you’re getting any value.
4️⃣ Subscribe because you’ll get first access to the next video in this free SEO mastery training course ►
Want to skip around? Here you go:
0:52 What is SEO?
2:07 4 Core Pillars of SEO
2:17 Keyword Research (like a Pro)
7:48 Technical SEO 101
11:53 How to Optimize & Create SEO Content
14:36 The Art & Science of Backlinks
More awesome free SEO training:
Keyword Research Tutorial: 3-Step Process (for Beginners & Pros) ►
SEO Audit Tutorial – Perfect for Beginners! ►
6-Step SEO Strategy (That Works in 2022) ►
Become an On-Page SEO Genius ►
How to Create SEO Content (That Actually Ranks!) ►
Ultimate Backlinks Guide (+ 3 Awesome Link Building Techniques) ►
The opinions of the speaker are his own and might not match the opinions of Semrush.
Nathan’s Channel ►
#SEO #SearchEngineOptimization #SEOTutorial