What is SEO Marketing and How Does it Work?

What is SEO Marketing?

Are you wondering what is SEO marketing? “SEO” is the abbreviation for “search engine optimization”. It simply involves making changes to your website to improve its exposure when customers make searches related to your company. The more visible your pages are in search results, the higher chance it will attract both new and returning visitors. SEO will increase both the quantity and quality of search engine traffic to a website or web page.

How does SEO work?

Search engines like Google and Bing use crawlers to gather data they can locate online. Starting from a well-known web page, the crawler tracks both external and internal connections to other pages on that site. The crawler is able to comprehend the semantic relationships between each page and the other pages in the vast database, or index, of the search engine thanks to the content on those sites and the context of the links it follows.

The search engine utilizes sophisticated algorithms to compile what it considers to be the most accurate and helpful list of results for a user’s input into the search box. These natural results may contain text-heavy web pages, news stories, pictures, videos, listings for nearby businesses, and other more specialized sorts of material.

The algorithm search engines use include a variety of parameters, all of which are constantly changing in order to stay up with user behavior changes and improvements in machine learning.

Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors, or signals, to determine the order in which pages should appear in the search results for a given query.

Answering what is SEO marketing should also answer its importance. Unpaid listings are the most valuable to a user’s search on a search engine results page. Paid listings at the top and bottom of a search result page are Google ads. In contrast to advertisements, organic search result placements are using the search engine’s organic ranking algorithms as opposed to advertiser-paid placement. You cannot pay Google to have your page appear higher in organic search results.

Why do I need to be ranked higher?

71% of search traffic clicks happen on the first page of Google, and in recent years, that percentage has been estimated to reach 92%. Second-page results get 6% of search clicks, which makes them by no means a close second. You can probably guess how much those numbers start to decline after the second page. Your objective should be to rank as high in the search results as you can in order to remain relevant in your niche and to continue receiving organic visitors. A well written article published in 2017 by Forbes also discusses the value of search result ranking. You can read the article here.

Where can I buy SEO services?

In order to give your company a stronger online presence and, ideally, better SEO results, Bitoony SEO offers a number of packages of inexpensive backlink services. You can take a look at Bitoony SEO’s landing page along with package pricing at